442 Fulton Hall, Carroll School of Management Boston College, Chestnut Hill, MA 02467
B.A., American University in Bulgaria
Ph.D., University of Pittsburgh Katz Business School
Professor Gergana Y. Nenkov is an award-winning marketing scientist and educator. Her research uses diverse methodologies with the aim to understand the motivations behind suboptimal or irrational consumer choices, with the ultimate goal of developing methods to improve the consumer decision making process in important domains such as consumer finance and sustainability.
Professor Nenkov’s research won two EBSCO Responsible Research in Marketing Awards (2022), the Marketing Science Institute/H. Paul Root Award at the Journal of Marketing (2020), the Franco Nicosia ACR Competitive Paper Award (2019), and was runner up for the Financial Times Responsible Business Education Award (2022). She has been acknowledged as outstanding reviewer at the Journal of Consumer Psychology (2018) and an outstanding Associate Editor at the Journal of the Academy of Marketing Science (2020).
Prof. Nenkov’s research has been published at top marketing journals such as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science. She is an Associate Editor at the Journal of Marketing Research and the Journal of the Academy of Marketing Science and serves on the Editorial Review Boards of the Journal of Consumer Psychology and Journal of Public Policy and Marketing.
Professor Nenkov teaches Integrated Marketing Communications to undergraduates and MBAs.
Awards and Appointments
2023 AMA-Sheth Foundation Doctoral Consortium Faculty Fellow, 2023
Financial Times Responsible Business Education Academic Research Award, Runner-up, 2022
AMA-EBSCO-RRBM Award for Responsible Research in Marketing, Distinguished winner, 2022
AMA-EBSCO-RRBM Award for Responsible Research in Marketing, Winner, 2022
Association for Consumer Research Grant on Transformative Consumer Research, 2021
Associate Editor, Journal of Marketing Research, 2021 – present
2020 Marketing Science Institute/H. Paul Root Award, Journal of Marketing
Outstanding Area Editor Award, Journal of the Academy of Marketing Science, 2020
Franco Nicosia Award, Best Conference Paper, Association for Consumer Research Conference, Atlanta, GA, 2019
Outstanding Reviewer Award, Journal of Consumer Psychology, 2018
Associate Editor, Journal of the Academy of Marketing Science, 2018-present
Haub Family Faculty Fellow, 2017-2020
Boston College, Carroll School of Management Teaching Star, Spring 2017
Kolvenbach Grant, Boston College Intersections Program, 2016
Catalyst Research Award, Carroll School of Management, Boston College, 2012, 2016
Research Incentive Grant, Boston College, 2009-2010, 2013-2014, 2015-2016, 2019-2020
Faculty Research Fellowship, Boston College, 2009
Kelly Research Award, Carroll School of Management, Boston College, 2007, 2008
Dean’s Distinguished Research Fellowship, Katz Graduate School of Business, 2005-2006