Gergana Nenkov
Associate Professor of Marketing
Affiliate Faculty, Schiller Institute for Integrated Science and Society
Phone:
617-552-1018
Email:
Address:
442 Fulton Hall, Carroll School of Management Boston College, Chestnut Hill, MA 02467
Education:
B.A., American University in Bulgaria
Ph.D., University of Pittsburgh Katz Business School
About Me
My research aims to understand the motivations behind suboptimal or irrational consumer choices, with the ultimate goal of developing methods to improve the consumer and firm decision making processes in the important domains of sustainability and consumer finance.
My research has won two EBSCO Responsible Research in Marketing Awards (2022), the Marketing Science Institute/H. Paul Root Award at the Journal of Marketing (2020), the Franco Nicosia ACR Competitive Paper Award (2019), and was runner up for the Financial Times Responsible Business Education Award (2022) and the Paul E. Green Award at the Journal of Marketing Research (2023). I have been acknowledged as an outstanding reviewer at the Journal of Consumer Psychology (2018) and an outstanding Associate Editor at the Journal of the Academy of Marketing Science (2020).
I serve as an Associate Editor at the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Sustainable Marketing. I serve on the Editorial Review Boards of the Journal of Consumer Psychology and Journal of Public Policy and Marketing.
I teach Sustainable Behavior of Consumers, Firms, and Societies and Integrated Marketing Communications.
In my free time I enjoy spending time with my family and friends, riding my bike everywhere, and open water swimming - I have managed to stretch the beach season in Boston to 9 months!
Awards and Appointments
Associate Editor, Journal of Sustainable Marketing, 2024 – present
2023 Paul E. Green Award, Journal of Marketing Research, Finalist, April 2023
2023 AMA-Sheth Foundation Doctoral Consortium Faculty Fellow, 2023
Financial Times Responsible Business Education Academic Research Award, Runner-up, 2022
AMA-EBSCO-RRBM Award for Responsible Research in Marketing, Distinguished winner, 2022
AMA-EBSCO-RRBM Award for Responsible Research in Marketing, Winner, 2022
Associate Editor, Journal of Marketing Research, 2021 – present
2020 Marketing Science Institute/H. Paul Root Award, Journal of Marketing
Outstanding Area Editor Award, Journal of the Academy of Marketing Science, 2020
Franco Nicosia Award, Best Conference Paper, Association for Consumer Research Conference, Atlanta, GA, 2019
Outstanding Reviewer Award, Journal of Consumer Psychology, 2018
Associate Editor, Journal of the Academy of Marketing Science, 2018-present
Haub Family Faculty Fellow, 2017-2020
Boston College, Carroll School of Management Teaching Star, Spring 2017
Dean’s Distinguished Research Fellowship, Katz Graduate School of Business, 2005-2006
Publications
Cakanlar Aylin, Megan Hunter, and Gergana Y. Nenkov (2024), “Recycle Right: How to Decrease Recycling Contamination with Informational Point-of-Disposal Signage?” forthcoming at Journal of the Academy of Marketing Science.
Cakanlar Aylin, Gergana Y. Nenkov, and Karen Winterich (2024), “When Transformation Deters Recycling: The Role of Privacy Concerns,” forthcoming at Journal of Sustainable Marketing.
Sen, Sankar, CB Bhattacharya , Kristin Lindrud , Silvia Bellezza, Yann Cornil, Shuili Du, Shreyans Goenka, Katharina Husemann , Eric J. Johnson, Cait Lamberton, Gergana Nenkov, Remi Trudel, Katherine White, Karen Page Winterich (2024), “Enhancing Consumer and Planetary Well-Being by Consuming Less, Consuming Better,” forthcoming at Journal of Sustainable Marketing.
Nenkov, Gergana (2024), "Shifting Focus in the Fight Against Core Environmental Challenges,” forthcoming at Journal of the Academy of Marketing Science.
Salisbury, Linda, Gergana Nenkov, Simon Blanchard, Ronald Hill, Alex Brown, and Kelly Martin (2023), “Consumer Financial Vulnerability: Novel Insights for Theory, Practice, and Public Policy,” Journal of Marketing, 87 (5), 657-678.